Service firm brand rating sudden drop

[mrsolodolo]

Dear fellow players,
I am in a game in which I run around 60 pizza and coffee service firms.
I am experiencing a lot of issue with the brand rating of my pizza and coffee: despite a very high ad spending (6M/y, 100k for every firm) I am experiencing sudden drop of my brand loyalty and awareness. The quality of my products is very high (close to 100) and improving over the time (or at least not decreasing).

Any clues why is that happening?

Thank you in advance,
The CEO of Pizza Company

[David]

We will investigate the problem.

Could you please provide us with your save game file and let us know the following?
1) Which version of Capitalism Lab you are using. You can see the version number on the top-right of the main menu.
2) The exact steps for triggering the bug with the save game
3) If your savegame uses a MOD, please let us know the name of the MOD and the MOD's version number.

You can find save game files of Capitalism Lab from the C:\Users\<your user name>\Documents\My Games\Capitalism Lab\SAVE

You may provide us with your save game file by posting it here on the forum as a ZIP file attachment or emailing the save game file to us at info@enlight.com.

If your save game file is too large for attachment, you may check out this post about how to send us large files: https://www.enlight.com/forum/viewtopic.php?f=13&t=2473

[mrsolodolo]

1) version 8.2.14 (sorry is not post-release, wrong forum section!)
2) you can trigger the problem by simply letting the game run for some months.
3) no mods

Thank you for you support!

[David]

I ran your save game from 1998 to 2000. Your pizzas' brand ratings are based on the Service Firm Brand of your Pizza chain.

Please read the article at https://www.capitalismlab.com/service-firms/
The related details can be found in the section "Marketing and Firm-level Brand" in this article.