Right now we're in BETA so it wouldn't make much since to do this, but if you play your game for 3 months and your company has entered into every product category I think that utilizing the Product Customization feature to introduce new products into your game would be ideal. That way you still reap the fruits of your labor while providing yourself with a new challenge.
I have yet to tinker with this feature but this is probably the mostly likely way I would use it.
Strategy Tip: Product Customization
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