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Advertising Internet Company vs TV
Posted: Tue Dec 05, 2017 3:29 pm
by Malaras
Advertising with internet company don't seem as good as TV company. How does it work?
I took off TV station to use my internet advertising, and my brand has went down around 1/2
Awful with naming stuff don't mind the Google lol
- Screenshot 2017-12-05 10.24.09.png (1.28 MiB) Viewed 4306 times
- Screenshot 2017-12-05 10.24.32.png (1.01 MiB) Viewed 4306 times
Re: Advertising Internet Company vs TV
Posted: Tue Dec 05, 2017 3:31 pm
by David
When it comes to advertising, the key difference between an Internet company and an traditional media company is that access to Internet companies are not limited to geographic locations. Any users in any of the cities can access an Internet web site.
When a business advertises on an Internet company, the advertising effect will cover all the cities. On the other hand, the advertising effect of a traditional media firm is limited to the local city only.
Re: Advertising Internet Company vs TV
Posted: Tue Dec 05, 2017 3:52 pm
by Malaras
David wrote: ↑Tue Dec 05, 2017 3:31 pm
When it comes to advertising, the key difference between an Internet company and an traditional media company is that access to Internet companies are not limited to geographic locations. Any users in any of the cities can access an Internet web site.
When a business advertises on an Internet company, the advertising effect will cover all the cities. On the other hand, the advertising effect of a traditional media firm is limited to the local city only.
Ahh that makes since.. Thanks David.
Re: Advertising Internet Company vs TV
Posted: Thu Mar 22, 2018 2:16 pm
by Sceptic
"the key difference between an Internet company and an traditional media company is that access to Internet companies are not limited to geographic locations. Any users in any of the cities can access an Internet web site."
Why would i want to advertise via traditional media company, if i could do it via Internet company. It's cheaper and i don't have to set up an advertising unit in each city?
Re: Advertising Internet Company vs TV
Posted: Sun Sep 09, 2018 6:14 pm
by Yeoman11
okay so I just registered to this forum JUST to post this.
I really hope this is a bug:
So I've cultivated two superpower internet companies: a social network and a search engine that each have a reach of over 95% of internet users. Naturally, I have diverted all advertising units in retail and my specialty "Warehouse Showcases" to include almost exclusive internet advertising. So it came as a surprise as ALL my powerhouse products all of a sudden have a zero branding all of a sudden. Maybe there's something I'm missing, but everything seemed to work fine for about a year or two (game time). Is there a record of anyone having this problem? Is this a bug? This particular problem is making this current game unplayable. I've pumped waaayyyyy too much time into my empire to return to conventional advertising and abandon the hundreds of millions in R&D, reach cultivation, Telecom monopolization, etc. to entertain starting a new game
Re: Advertising Internet Company vs TV
Posted: Mon Sep 10, 2018 7:30 pm
by williammgary1
Yeoman11 wrote: ↑Sun Sep 09, 2018 6:14 pm
okay so I just registered to this forum JUST to post this.
I really hope this is a bug:
So I've cultivated two superpower internet companies: a social network and a search engine that each have a reach of over 95% of internet users. Naturally, I have diverted all advertising units in retail and my specialty "Warehouse Showcases" to include almost exclusive internet advertising. So it came as a surprise as ALL my powerhouse products all of a sudden have a zero branding all of a sudden. Maybe there's something I'm missing, but everything seemed to work fine for about a year or two (game time). Is there a record of anyone having this problem? Is this a bug? This particular problem is making this current game unplayable. I've pumped waaayyyyy too much time into my empire to return to conventional advertising and abandon the hundreds of millions in R&D, reach cultivation, Telecom monopolization, etc. to entertain starting a new game
Hire a CMO and see if that resolves the problem
Re: Advertising Internet Company vs TV
Posted: Thu Sep 13, 2018 11:09 pm
by Yeoman11
williammgary1 wrote: ↑Mon Sep 10, 2018 7:30 pm
Hire a CMO and see if that resolves the problem
Hired a CMO, unfortunately still no change in branding...
Re: Advertising Internet Company vs TV
Posted: Fri Sep 14, 2018 6:43 pm
by saffgee
Is it possible you changed your branding strategy inadvertently ? Must admit I've never come across this particular problem.
Re: Advertising Internet Company vs TV
Posted: Sat Sep 15, 2018 1:07 am
by Yeoman11
saffgee wrote: ↑Fri Sep 14, 2018 6:43 pm
Is it possible you changed your branding strategy inadvertently ? Must admit I've never come across this particular problem.
I've had Unique Branding the entire course of the game, thats usually my default branding strategy through all my games as I tend to diversify over 2/3 of product classes. I rarely ever change it, as is the case over the course of this particular game.
Re: Advertising Internet Company vs TV
Posted: Sat Sep 15, 2018 7:54 pm
by Yeoman11
Also, other products of mine still linked to “traditional media” are doing fine and remain unchanged