Capitalism 2 and Capitalism Lab Forum

Hi all, I decided to do a Marketing Strategy tutorial

I never really understood how competitors get so far ahead in branding. The idea of spending $500k per month on advertising seemed absurd. But that seems to be the best way to do it! Range Branding seems to be the best way for me.

Video: https://www.youtube.com/watch?v=pn5J0TP77-w
Written: https://capitalismlabstory.com/marketing-strategy/

CapitalismLabStory wrote: ↑Tue Jan 04, 2022 3:50 pm Hi all, I decided to do a Marketing Strategy tutorial

I never really understood how competitors get so far ahead in branding. The idea of spending $500k per month on advertising seemed absurd. But that seems to be the best way to do it! Range Branding seems to be the best way for me.

Video: https://www.youtube.com/watch?v=pn5J0TP77-w
Written: https://capitalismlabstory.com/marketing-strategy/

AI have a skill rating 0-100 in every sector of Manufacturing, Retailing, RnD, Farming, Marketing etc. Thats why AI without modified script have better skill than our player character. Since player expertise launched, it make this game have different way to manage than older classic Capitalism Series, with Subsidiary DLC make it more perfect. In my last scenario, i try to not produce or operate anything for my own or holding company. I do that with my subsidiary. For marketing strategy, for me corporate branding is the best when you became a specialist, but when my subsidiary staff CEO, COO or CTO have a different expertise skill of product that have different mega product class, i will choose range branding.

Ah I see, yeah I haven't gotten to Subsidiary yet.

So you want to have 1 subsidiary per product class so you then use corporate as you focus on 1 thing?
Then take advantage of an AI CEO with those skills?

Make sense Whenever i get to those Scenarios lol right now still in the Base Game.

Yes.

Mee too, at the first time playing this game is just play basic how to create operating profit. With subsidiary DLC make this game more simple, and let them to make profit.

Cool thanks interesting will try when I get there